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Situation in Yiwu Market   - On April 11, 2025, the "Christmas zone" in Yiwu International Trade Market was already crowded. Local merchants stated that, despite the additional tariffs imposed by the United States, Yiwu's overall exports to the US have increased. However, some US customers have put on hold the confirmed Christmas tree orders due to the tariff hikes. Meanwhile, Yiwu - based enterprises are actively expanding into emerging markets such as the Middle East and South America. Customers from Brazil in the local area have placed Christmas orders worth $215,000 since the end of March.   Policy Impact   - Affected by factors such as the tariff barriers implemented by the United States and the Red Sea Crisis, US customers have slowed down their order - placing pace. In the first quarter of this year, Yiwu City exported Christmas supplies worth 130 million yuan, a year - on - year increase of 109%. The export destinations are mainly Central and South America, Russia, and the ASEAN region. Exports to regions other than the US have seen a slight increase.   Platform - related News   - TikTok Shop released its 2025 annual marketing calendar. The fourth quarter ushers in the most significant promotion season, covering events such as Autumn Promotion, Black Friday, Cyber Monday, and Christmas Promotion. During these key periods, the demand for holiday travel and gift - buying surges, hitting the peak of business throughout the year and helping merchants of Christmas supplies like Christmas trees achieve booming sales.   Corporate Developments   - Chengshu Crafts Co., Ltd. has strong capabilities in the Christmas product sector. Its factory has a vast area, with a production space of over 26,000 square meters and a 1,000 - square - meter Christmas showroom. Equipped with advanced production technology and assembly workers, and having obtained multiple authoritative certifications, it is committed to providing exquisite Christmas trees and other Christmas decorations to customers worldwide.

Recently, Chengshu Craft Co., Ltd. was grandly opened in the United States. Christmas tree enterprises from all over the world participated in the exhibition, displaying their latest products and technologies, which attracted the attention of many industry insiders and buyers.   The exhibition is large-scale, and the exhibitors include world-renowned Christmas tree manufacturers. The exhibits are rich and diverse, including Christmas trees of various materials, styles and sizes. From traditional green coniferous trees to colourful and exotic Christmas trees with modern design elements, everything is available. Some enterprises also displayed Christmas trees made of new environmental protection materials, reflecting the industry's pursuit of sustainable development.   At the exhibition site, enterprises display their product characteristics in an all-round way through carefully arranged booths. Some enterprises highlight the realistic appearance of Christmas trees and use advanced simulation technology to make the texture of branches and leaves more natural; some enterprises emphasise the safety of products and use fireproof and non-toxic materials to ensure the safety of consumers. In addition, intelligence is also a highlight of this exhibition. Some Christmas trees are equipped with intelligent lighting systems, which can control colour, brightness and flashing mode through mobile phone APPs, adding more atmosphere to the festival.   Exhibitors said that the purpose of participating in this exhibition is to expand market channels and strengthen exchanges and cooperation with partners. With the continuous expansion of the global Christmas market, the market demand for Christmas trees continues to grow as an important symbol of the festival. At the same time, consumers' requirements for the quality and design of Christmas trees are also getting higher and higher, prompting enterprises to continue to innovate and launch more creative and personalised products.   During the exhibition, a number of industry forums 

Chengshu Technology announced that it will invest $12 million in a new smart Christmas tree factory in Tennessee, USA, using AI visual inspection and robotic assembly technology to increase production efficiency by 40%. At the same time, the company launched the revolutionary "GreenPine Pro" series – the world's first detachable eco-friendly Christmas tree with a trunk made from recycled plastic and decorative accessories that can be modularly replaced. "We are applying for USDA biodegradability certification, with the goal of achieving 100% recyclability by 2025. In addition, the company passed on the pressure of tariffs to the high-end market, launching a $299 "smart light interactive tree" with built-in Bluetooth speakers and AR decorative projection functions. Industry Background: - The U.S. imposed a 27.5% tariff on Chinese imports of artificial trees (USTR 301), resulting in a 35% year-on-year increase in the price of Chinese Christmas trees. - Consumer research shows that 62% of U.S. consumers are willing to pay a premium for eco-friendly products (Nielsen 2024 report).

Facing the dual pressures of a global chip shortage and skyrocketing shipping costs, Chengshu Craft, a U.S.-based Christmas tree manufacturer headquartered in Portland, Oregon, managed to increase its North American market share by 15% in 2021 through optimized supply chain strategies. CEO Yang Zihao stated, "We established direct partnerships with local suppliers in Mexico, shifting the production of aluminum stands for artificial trees to factories near the U.S.-Mexico border. We also adopted a combined air and rail transportation model, reducing delivery times to just 10 days." Additionally, the company introduced an "urgent order priority channel" to provide expedited delivery services to retailers such as Walmart and Target, successfully capturing a significant share of the holiday market.

On April 8, 2020, Chengfeng Craft Co., Ltd. held an establishment ceremony at No. 18, Ditian Functional Zone, Xiaoshun Town, Jindong District, Jinhua City, Zhejiang Province, officially stepping into the field of artificial Christmas tree cross-border e-commerce.   The establishment of the company stems from the founding team's accurate grasp of the global Christmas tree market trends. Chengfeng Craft has assembled professionals from fields such as industrial design and international trade, forming a highly dynamic core team with the ambition to create an internationally leading artificial Christmas tree brand.   In terms of product planning, the company will launch a series of artificial Christmas trees with diverse styles. Ranging from classic European styles to simple and modern ones, from traditional American styles to creative shapes, the rich variety of styles can meet the aesthetic needs of different consumers and various festival decoration scenarios. At the same time, the company strives for excellence in craftsmanship, pays attention to detail processing, and ensures that each Christmas tree is both beautiful and durable.   In terms of supply chain management, Chengfeng Craft has reached cooperation agreements with several high-quality domestic raw material suppliers to ensure product quality from the source. By optimizing the production process, the company can ensure stable supply and seize the opportunity in the international market with high cost-effectiveness and fast delivery.   To deeply cultivate the overseas market, the company has conducted in-depth research on the cultural customs and consumption preferences of the main target markets such as the United States, and developed products that are tailored to the preferences of local consumers. In addition, it also plans to actively participate in international exhibitions, showcase the characteristics of its products, and expand sales channels.   In terms of sales channels, the company focuses on laying out on mainstream cross-border e-commerce platforms such as Amazon, and opens official flagship stores. By leveraging the traffic and logistics advantages of the platforms, combined with precise marketing and high-quality services, it will enhance brand awareness and market influence.   Yang Zihao, the Chairman of Chengfeng Craft Co., Ltd., said: "The company will continuously optimize product design, improve the craftsmanship level, and launch more artificial Christmas tree products that are in line with market needs, striving to become a benchmark enterprise in the field of artificial Christmas tree cross-border e-commerce." The entry of Chengfeng Craft has injected new vitality into the development of the industry, and its future performance is highly anticipated.